Piacere, Fabrica @ Benetton Store Window

Camera Based Installation that allows passing by people to record themselves by taping the window. This triggers the recording countdown, which consists on a “3,2,1…” count followed by a short recording of around 3 seconds. Once a clip is recorded, it’s stored in the system and it becomes part of the growing collaborative movie.

Window design by Sam Baron. Interactive by Andy Cameron (UK), Oriol Ferrer Mesià (Spain), Carlo Zoratti (Italy), Ross Phillips (UK), Daniel Hirschmann (South Africa).

The window also advertised the show that Fabrica was holding at the Milano Triennale.